Nottingham-based direct sales and marketing specialists Emora Ltd argue that networking is one of the most crucial skills for budding entrepreneurs to master.
As a well-connected business with connection reaching across the globe, the firm is in a good position to educate their staff and contractors on the benefits of a strong network in business. Emora Ltd is committed to developing their workforce and equipping them with skills to advance their success rate.
Emora Ltd, share their top tips for mastering the art of networking:
Be clear on who you want to connect with – Don’t network for the sake of networking, it will be a complete waste of time. Instead, dissect the business model and highlight areas where additional resources would be of benefit. It is then vital to set out a list of contacts that would offer a positive influence on prospects. It is crucial to invest in the business network to maximise its potential.
Give, and you might receive – it’s vital to inject value into all business connections. Look to serve others and don’t expect anything in return to ensure maximum effectiveness. Focus on current skills that the other party could benefit from, even a simple recommendation or affirmation on social media can reinforce brand image and boost the value of their brand.
Gain their trust by playing the long game – connections who are lower on the ladder need to establish trust, this can take years. It is a risk of being associated with an individual or business that may run a brand in the future. So, take the time to nurture the relationship and maintain dignity when building the business and ensure that the projected brand vision is a commendable one.
Nottingham based outsourced sales and marketing agency, Emora Ltd specialise in a personalised form of direct marketing, allowing them to connect with customers on a face-to-face basis and deliver an individual buying experience. The agency believes that in-person communication between a brand and their clients is the best way to drive long-term business success and form a loyal customer base.
“We will continue to expose our staff and contractors to organic networking opportunities to ensure they have optimal platforms to forge sustainable business contacts”. An Emora Ltd spokesperson was quoted during a recent business meeting. Developing a strong network will assist them in their business ventures present and future.