Emora Limited is a marketing agency keen to stay on the edge of industry development, they are leading the sector in their native city of Nottingham and as such have been monitoring Generation Z as they begin to enter the job market.
As Generation Z begin to reach ages where they are graduating university and entering the job market, Emora Limited are advising companies to take note – this is the generation that will be shaping the industry in the coming year, and it’s essential to market to them effectively to reach professional longevity.
Create a culture to be proud of / Generation Z are seeking meaning from their roles, they want more than a place to go to work, they want a business to be part of declares Emora Limited. Building a strong foundation and culture that celebrates achievements, contributes to the continued development and focuses on longevity is the secret to attracting career-focused, and savvy Get Z’ers.
Commit to lifelong learning / Generation Z are the first generation in a long time to look to alternative routes to success, many choosing not to attend university. Emora Limited is proud to offer opportunities to individuals from all backgrounds, irrespective of education level – the firm seeks professionals that can display eagerness, drive and determination. The firm advises companies to offer continuous development, to attract those wishing to gain hands-on experience.
Ask questions / This new age group are unlike any before them, they’ve grown up with technology and have developed new ways to learn. Emora Limited advises businesses to ask them questions, get to know their needs and wants, rather than assuming.
“Generation Z is beginning their domination of the jobs market, and while many businesses will lump them together with Millennials – they’re vastly different. It’s essential to know how to appeal to all generations to stand the test of time,” declared a spokesperson for Emora Limited.
Emora Limited offer unique marketing methods whereby they can connect with consumers via face-to-face communications. By connecting with consumers one-on-one, they can forge long-lasting and personal bonds between brand and consumer.