Following recent research on the effects of mobile phones on our cognitive performance, leading outsourced sales and marketing firm is urging their professionals to limit their exposure to mobile technology. With Q4 quickly approaching, Emora are hoping they can ensure maximum performance during this busy season through a series of workshops focused on personal and professional development.
This week’s workshop was centred around the adverse effects of mobile phone use, and the tactics professionals can use to decreases unnecessary usage. A study recently submitted to the Journal of the Association for Consumer Research outlined that the constant access to information, entertainment and other people facilitated by mobile phones have caused a brain drain in the millennial population. The report suggests that the mere presence of one’s smart phone occupies our cognitive resources, leaving fewer resources for other tasks. In short, mobile phones are a distraction that can hinder professional performance. Emora urge their contractors to take these findings seriously as they believe that focus is one of the key traits essential to professional development in the sales and marketing.
A spokesperson for Emora recently stated that:
“The face to face nature of the outsourced sales and marketing industry means that recruits must remain focused to build deeper relationships between the brand and customer. There is no time for checking your mobile phone.”
The second half of the workshop focused on the tactics professionals can deploy to limit their exposure to technology.
Track your iPhone Use
Emora advises their employees audit their smartphone use through apps that check how much they engage with their smartphone. They firmly believe that once their staff see how much they utilise their device, they will then take active steps to reduce this.
Turn your phone to silent
Emora believes that if professionals rotate their smartphone onto silent, they will not receive constant notifications and distractions from their work. This may be simple, but Emora implore that all their contractors put their phones on silent to improve their performance in the field.
De Smart your Smartphone
Reports have recently shown that young professionals check social media more than their messages and emails, this is an opportunity for distraction made possible by smartphones. Emora believes that if professionals are unable to get over a smart phone addiction then “dumbing down” their phone would be useful method to minimalise distraction.
While phones are a necessity in the modern age, the negative impact of their excessive use cannot be denied. With this in mind, Emora hopes that this workshop will discourage their workforce from using their mobile phones excessively at work and in turn increase their performance.