As is the weekly tradition, Emora this week hosted an inspirational workshop focused primarily on the success of Jo Malone, a master of marketing and the reigning queen of the fragrance industry.
Emora are not your standard marketing agency, and they are continuously developing innovative strategies to deliver the best results for your brand. They see themselves as an extended part of your name and care about your business like it is their own. The firm is frequently hosting workshops designed to inspire and offer an alternative viewpoint on doing things. This week was no different and saw Emora’s contractors learn about the secrets behind Jo Malone’s success. The firm felt her message would be valuable to everyone involved as they closely match the firm’s core values and would better equip the team for the field. Jo Malone, the fragrance guru, highlights the ‘5 I’s’ – inspiration, innovation, integrity, ignition, and instinct.
Jo Malone is a hugely successful businesswoman with no marketing experience, and she developed a range of well-loved fragrances that were made into candles and fragrances. The firm she designed from scratch was and still is well loved by their high-end clients. With her branding remaining the same and unwavering premier service, it was a shock when she sold the firm to Estee Lauder for undisclosed millions. Determined to maintain her brand’s integrity Jo Malone remained the creative director despite her ongoing cancer battle. Upon return of her health, Jo embarked on a new venture of Jo Loves, which to date has been a hit with consumers.
Jo Malone is frequently asked about her success, and she is well known for sharing her 5 I’s:
Inspiration, build a product that inspires motivation, ensure it offers a connection to inner values.
Innovation, ensure the marketing is unique and offers consumers a concept or idea they can connect with and recognise in future.
Integrity, carefully considers all business decisions and ensure they match personal and business brand.
Ignition, marketing needs the moments that spark action, for Jo Malone it was the signing of the Sephora contract.
Instinct, Following instinct in big decisions rather than following the crowd, will allow a brand to develop and create their approach for success.
Emora wants their contractors to consider how the 5 I’s could affect their approach to their journey as young businessmen and women. By incorporating Jo Malone’s advice, the firm is confident their contractors will be able to improve and enhance their brands while opening new opportunities.