Emora is the Nottingham based direct sales and marketing firm that has a strong focus on self-development and leadership. As such, the firm’s managing director, Lauren Harrison has been researching leadership qualities of individuals of influence and how to implement such tactics within Emora.
Great leadership can be defined as inspiration for the masses, an individual or group that can direct action with positive and productive control. Emora plans to explore how this activity can sometimes include providing the opportunity for decision-making. Leadership is a skill that Emora does exceedingly well, yet, as with any business mind, is always looking to improve and develop in order to remain in pole position within the sales and marketing sector.
The business explores the concept that leadership is no longer defined as it used to be traditionally, through rank. Leadership is now a skill that individuals at all levels can, and should develop. The company uses the example of many large businesses; often CEO’s have little to no effect on their employees across nations. Instead, the power lies with line managers and supervisors. Emora are eager to express this throughout their firm, encouraging all young professionals to begin their leadership development, should they ever wish to excel in their careers.
The company goes on to explore the concept of everyday leadership, analysing the personalities of prominent entrepreneurs who have built an empire upon their ability to develop this essential skill. A necessary aspect of pioneership is the ability to control disappointment, whether that begins with oneself, or others states Emora. The firm goes on to explore the concept of obstacles’, a common attribute that can also be linked to the journey of entrepreneurship, a ride that managing director, Lauren Harrison is experienced within.
Emora continues to explore the importance of going to the base of business, to assess levels of leadership. The firm is eager to empower their contractors to make their own business decisions, in practice and development of acts that are made by leaders on an everyday basis. The company details how they plan to inform individual’s of all the facts and give them the opportunity to act upon their best judgment. Lauren Harrison discusses the subject of leadership “I believe it’s about creating the right culture, a culture built on leadership that is accessible to everyone, regardless of experience. That’s what Emora wishes to develop.”