While the number of young and fun start-ups emerging across the UK seems to be rising, Emora Ltd is warning that while these companies may seem more relaxed than corporate counterparts, there is still no excuse not to dress for success.
Research reveals that the way someone dresses can have a direct impact on the mental and physical performance of an individual, and it determines how people are perceived by others. Nottingham based direct sales and marketing company’s owner, Lauren Harrison is of the opinion that people should dress professionally to be recognised as a respected individual at the workplace, especially in negotiations, team meetings or job interviews. “You can only make a first impression once, and you must ensure you create a positive impact”, says Lauren Harrison of Emora Ltd.
Many young companies are set on being the opposite of their corporate counterparts and are creating a more relaxed, collaborative and fun work environment. Nevertheless, Emora Ltd believes that this should never influence how a person dresses or presents themselves and the first impression they give to others. It can help people to ace an interview, a presentation in front of a big audience or a critical negotiation. Research goes even further and suggests that what people wear can influence their thinking, their negotiation skills, heart rate and hormone levels.
Emora Ltd is one of Nottingham’s leading direct sales and marketing specialists that offers personalised marketing campaigns on behalf of their clients to raise brand awareness, increase sales and acquire new customers. The firm believes that creating a dynamic and fun environment is a crucial factor in building a successful business. Emora Ltd’s urges their contractors to dress professionally, so they feel empowered in the office and are well respected in their approach when speaking with consumers. “Looking good for potential new customers and existing ones is crucial”, explains Emora Ltd. “Ultimately, we are representing our clients.” The firm is confident that by looking professional consumers find their sales force more trustworthy and approachable, which has a direct impact on driving results for the business.
Based on their success story and professionalism, Emora Ltd has been asked by their clients to represent their brands nationwide within the next two years. Plans to explore the European market are also currently under discussion.