Emora Limited have been granted access to a ‘train station takeover’ for one of their newest event-based campaigns, being given the chance to use location-based advertising for an exciting two week period.
Location-based advertising and pop up events are a popular choice for many brands and prove to be extremely lucrative in regards to customer acquisition argues Emora Limited. A train station is a massive footfall area that is predicting enormous success for the company on this campaign, and the firm is expecting to beat records for their client.
In a statement regarding their exciting new venture, Emora Limited has detailed the benefits of such campaigns, for both brand ambassadors and clients alike.
An opportunity for creativity:
Event-based marketing in high footfall areas such as shopping centres and train stations offer great scope for experimentation argues Emora Limited. Such events are a crucial way for their brand ambassadors to really get to know potential customers, showing their expertise through creative channels and innovative communication techniques.
A way to create urgency:
Emora Limited details how events in the public sphere are a great way to develop a sense of urgency, encouraging consumers to explore and engage.
“This is a huge opportunity for Emora Limited, and we’re excited to really run with it. A two-week campaign takeover is a fantastic way to really target our consumers and create huge levels of excitement across the entirety of the period,” stated Lauren Harrison, Managing Director of Emora Limited.
Wider customer scope:
Emora Limited has detailed how such events can help a brand to reach varying demographics, ranging from commuters to families. The firm is eager to put into practice their knowledge on attracting individuals from differing backgrounds and build a more extensive consumer reach for their clients.
Emora Limited are the Nottingham-based event-marketing specialists that develop fun and engaging direct marketing campaigns which offer consumers a more personalised and vibrant marketing experience. The firm recognises how this form of marketing is continually growing to become the most effective tool for engaging with customers.