Emora is the Nottingham based sales and marketing firm that has a strong company culture built on mutual respect and care amongst contractors. Managing Director Lauren Harrison has detailed the importance surrounding such an environment and is urging other companies to follow in Emora’s footsteps.
The firm detail how building such a culture can take time but results in tremendous benefits for professionals and the company as a whole. The firm has however put together essential habits that can be adopted to ensure the foundations of a healthy and caring company culture are put in place.
Empower and Engage: Emora detail how creating a company culture focused on caring involves high levels of empowerment and engaging a community. The firm explore how providing individuals with the tools for success creates a positive environment. Ensuring communication lines are open, asking simple questions such as “Hey everything ok? Any negatives?” will begin a level of trust between contractors and leaders that has a direct effect on the company culture.
Focus on relationships: Emora explore how creating relationships with contractors and customers should always be an ultimate goal within the industry, this can consist of ensuring leaders are frequently in the field, morning meetings and social nights. Cultures of caring are built from individuals at all levels feelings valued within their roles.
Clarify and communicate a purpose: The importance of ensuring the brand mission is aligned with common aspects, company-wide is an essential ingredient within a caring company atmosphere. Emora understand how individuals must feel a draw to a company. They want to know they are making a difference and that their own morals and opinions are in line with that of the companies. Emora understands the importance of communication to ensure this target is met, understanding in detail all professionals’ views on the brand mission.
Managing Director Lauren Harrison states “People don’t care how much you know until they know how much you care”. The importance of caring company culture is essential in building healthy levels of communication, respect, understanding and motivation amongst all individuals involved with a company. Harrison further details how knowledge and understanding of the industry is essential, but so is the support of others.