Emora Limited, Nottingham’s direct sales and marketing specialists, have long hailed the importance of building and maintaining a productive company culture. The firm has recently conducted a review into a study by the Harvard Business School to enhance their effectiveness within this area.
Researchers found that positive reinforcement is a key motivator behind contractors, detailing how this is widely regarding as less damaging to an employee-employer relationship over traditional routes of punishment. Manley Feinberg, a motivational business speaker, has revealed the critical driving force behind this – momentum. Feinberg detailed that the act of continually recognising and rewarding behaviours and successes within a business is crucial to continuous motivation.
The act of continued positive reinforcement aides in the contribution to a welcomed and valued company culture that has direct positive effects on a business, states Emora Limited. Defining expected behaviours across a business helps to create guidelines and targets for individuals across the board, in the sales and marketing industry; this directly applies to results-driven objectives, argues Emora Limited.
Ensuring a business remains ‘future focused’ regarding their business model, and contractor growth is key to Emora’s specific business model. The firm has a strong focus on providing mentoring, skill development and networking opportunities for their contractors is a crucial aspect of their company culture.
Emora Limited holds numerous social aspects for their contractors that encourage community bonding and a deeper understanding of one another. The firm focuses on the celebration of achievements, continued development and support. Managing Director Lauren Harrison is eager to have a hand in arranging such events each week, ranging from dinner for the entire company, a ‘winner’s circle’ that celebrates top performers of the week, and networking amongst other Nottingham businesses across varying industries.
Emora Limited has a strong social base within their business model, managing director Lauren Harrison has detailed the importance of this;
“At Emora we are eager to ensure our company culture remains a strong aspect of our business, we have built our business around a community that offers support both professionally and personally. We are eager to improve this in any way we can,” stated the entrepreneur.